‘ve been riding since I was six years old and have been infatuated with horses since I got my first palomino Breyer horse at age four. Growing up I attended summer horse camps and took riding lessons. Although I’ve never owned my own horse, I’ve been lucky enough to lease some amazing ones and volunteer my time to many talented endurance and dressage trainers.
I always knew I wanted to work with events and marketing, but I wasn’t confident it was possible prior to working for Royal Champion.
Royal Champion produces complete nutritional supplements for horses. These supplements are designed to aid all horses in optimal health, appearance and performance in one daily dose.
I have a very rewarding position that requires all the skills I’ve learned though college, internships and past careers. My role is the marketing director, I plan events and promotions and to help coordinate the overall image of the company.
While growing up I always worked at local stables mucking stalls and assisting with training horses. It wasn’t until after college and I got a job with the Del Mar Fairgrounds and the Del Mar Thoroughbred Club (Trakus, Inc.) that I realized a professional career in horses was an option. It was there that I got my first taste of what it was like to work with events and horses together.
Prior to being the marketing director at Royal Champion, I worked for the Del Mar Fairgrounds and the Del Mar Thoroughbred Club. I knew I wanted to work with horses from then on, but I also realized I needed to get more involved because horse jobs were hard to find and even harder to get. I decided to create a horse-related blog, TheHorsePedia.com, to educate myself and network with people in the industry. I used my blog and various social media outlets to study new online marketing trends and understand how the industry functioned. Within a year I was making contacts all over the U.S. and learning a great deal. I landed my interview with Royal Champion because they were able to look me up online and see that I was involved and obviously passionate about horses. My social media skills definitely got my foot in the door to at least introduce myself.
[pullquote_left]I would recommend that anyone wanting a job in the horse industry get online and start networking. If utilized correctly, having a presence online can definitely help you connect with the right people. Twitter is my favorite! You can connect with us on Twitter: @SamanthaPenley and @Royal_Champion_.[/pullquote_left]
With this job there are numerous social obligations and sponsorship events to attend. I work very closely with Blenheim EquiSports, a show park facility that produces top-notch equestrian events throughout the year. I’m also involved with the San Juan Capistrano Equestrian Coalition, the San Juan Capistrano Equestrian Council and many local barns in the area. My job is all about networking and successfully representing our products. I take full advantage of attending fun events, local mixers and equine fundraisers.
The other, more obvious, benefit to working for a supplement company is you get to spend a lot of time at the barn or at horse shows since that’s where our customers are. If we’re not in the office planning marketing and sales strategies for the company, you can be sure to find us working at a vendor booth or checking in with our local sales reps at their barn.
The only challenge I find is sometimes coming up with creative ways to connect with the horse world. For being such a small industry, it’s so spread out! Every state, every barn and every discipline goes about things differently than the others. Riders tend to stick with the groups they know, making the horse industry somewhat segregated.
[box_light]If you’re looking for your dream job in the horse world, I would definitely recommend you get online and network, network, network! You’ll be amazed at how easy it is to connect with people and find companies. This is a growing industry that is looking for educated and professional young individuals who can bring their talents to the table.[/box_light]